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The YouTube Channel Case Study – Introduction!

Welcome to my YouTube channel case study introduction post, I have received a few questions from readers about this and I would just like to say this will NOT be related to the internet marketing niche. I know some people prefer to watch videos of how to set the various tools up for different taskings but making a channel based around that essentially doubles my workload for this blog in a niche that is difficult to traffic leak efficiently. My YouTube channel case study introduction post, I have received a few questions from readers about this and I would just like to say this will NOT be related to the internet marketing niche. I know some people prefer to watch videos of how to set the various tools up for different taskings but making a channel based around that essentially doubles my workload for this blog in a niche that is difficult to traffic leak efficiently.

Although I have been planning on releasing monthly progress reports for this project I have been swaying back and forth on if I will actually release the channel URL on the blog or not. I have decided that once it is set up and ready, I will be confirming the channel related to the project.

This serves two main purposes, the first is to drive traffic from this blog to the channel. As with this blog I plan to promote the YouTube channel via traffic leaking meaning every little helps, especially in the initial stages to help try and snowball the grow of the channel. The second purpose is to drive traffic from the channel back to this blog.

Although I won’t be attempting to pull traffic from the channel from the launch, if the channel gets large enough I may add a short clip at the end of the video linking to these progress reports. Hopefully, viewers will read the progress reports and then check out my other content on the blog.

The Art Of Niche Selection

One of the main things that has become painfully obvious with this blog is that the internet marketing niche is too small to efficiently traffic leak. Although the traffic I do pull is extremely highly targeted there just is not many relevant places to go out and get it.

Due to this, I wanted to try something that, in theory at least can be promoted in a wide range of places as well as in a niche that may not understand that I am attempting to turn a profit on the backend of the channel and shut down my traffic leaking efforts.

After assessing the resources I have available for this project I decided to reach out to the artist who does all of my custom artwork for the blog to offer her an outsourcing deal for both the drawings as well as videos of her completing the art commission.

After thinking about the potential of a number of niches, I decided to go with the niche of geek culture. It is a large enough niche to traffic leak successfully, has plenty of affiliate based products, the potential for sponsorships in increase revenue, is family friendly and has a slight viral potential for each video release.

The Concept Of The Channel

So after researching some existing channels on YouTube, I discovered a few based around a similar concept but they are run by the artists themselves rather than a marketer. They are missing out on a bunch of opportunities that I plan to take advantage of and capitalize on.

The basics of the channel will revolve around sped up videos of the artist drawing the various characters I select in the hopes there are people out there who will enjoy the videos. The channels out there already doing similar stuff seem to be doing fine so with any luck I will be able to duplicate their success.

Here is a sneak peak of one of the launch characters for my readers to show the type of thing I am planning for the channel.
Spiderman drawing for my YouTube project.

The channel has now been released so here are two of the videos to better display the concept.


Income Potential

So I have been brainstorming some revenue sources for the projects and so far there is definitely potential, even with the current Google/YouTube issues with advertisers pulling their ad spend from the platforms.

So far I have come up with…

  • Adsense display ads.
  • Affiliate sales.
  • Video sponsorships.
  • Custom artwork orders.
  • Training courses.
  • Social media shoutouts.
  • Selling prints of the artwork

Of course, these are based on the growth of the channel hopefully that will be the part I am able to leverage my knowledge against to push traffic to the channel as soon as possible.

My Feelings About Copycats

Obviously, releasing all of this as well as follow up posts leaves me open to copycats starting their own projects in the same niche and increasing the competition for views. Although this is a risk, I feel that in reality, it is relatively small.

In the past, I have helped countless people with various tasks and one thing that has become clear is the vast majority of them are lazy and lack the drive to see a project through. Most of these were basic things with the vast majority of the task being completed by automated tools and they still dropped their projects after a week or so.

Due to this, I feel it will be safe to release the channel and future update posts as there is a whole bunch of work involved in traffic leaking and that’s what deters the majority of people!

The Channel Mascot

YouTube project channel mascot.

Ordinarily, I usually use some of the custom artwork of myself for the featured images for my blog posts but for this particular series I will be using the mascot for the YouTube channel. I literally received it today from my artist and I love it. The character is loosely based on Darth Vader and Kylo Ren with the reasons becoming clear in the next post.

Rather than a traditional lightsaber, the character is armed with a pencil saber to play on the concept of art being the channels main focus. I know it is only a small detail and most of the potential viewers over on YouTube will probably miss it but its exactly what I wanted.

Anyway, that concludes the introduction post for my YouTube project, I know a few of you have been asking me about it for the past week or so so I thought I best type it up and publish it. One thing I will add is that I haven’t been so interested in an internet marketing project for a very long time so I can’t wait to get started on the project!

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