In this case study, I will be investigating the theory of natural indexing. If you have spent any time on the various internet marketing forums you will probably have heard some people saying they let their links index “naturally”. What this actually means is they create pages on domains and then make no attempt to actively add these pages to the search engines to index be it by tiering their links or the use of a premium indexing service.
Now before I go any further let me first clear something up, natural indexing is real, the confusion is generated when it comes to what you are trying to index. Essentially there are two sides to the process and this is where people begin to get confused. If you own a blog that is regularly updated with high-quality manually wrote content with plenty of media then your blog posts will index fine without any assistance.
If you use automated tools to create a couple of hundred thousand backlinks on domains full of automated content with new pages being added to them by the second then these links are going to need a little help to get into the search engine index.
Why Do So Many People Beleive This
Let’s use a quick example to go over how I personally believe this misunderstanding became so widespread. Say someone decides to start a blog, they go out and read as much as possible but understandably end up suffering from information overload so start the below forum thread for some clarification.
As you can see the thread is posted, someone replies offering help for his specific situation and then the user replies confirming the solution has worked. What this doesn’t show are the other 50 or so views this thread may get. Many people on these forums don’t actually do any search engine optimization themselves they just offer “services” and advertise their
scam service in their forum signature.
Over the course of the following week, two more users make the below threads and with his new found knowledge a service owner decides to reply to the thread, not to be helpful but to get eyes on his forum signature banner advertising his service in the hope someone takes the bait.
As you can see, both users have a problem with indexing but it is a totally different type of indexing to the previous thread, the reply these users get is from someone with no practical experience and they are just repeating something they have heard. Again, 50 more people see each of these threads and the incorrect information begins to spread exponentially.
How I Plan To Test This
I currently have eleven different indexing case studies running that I plan to release in my indexing case study section in the future. Some of these are using batches of links built with GSA Search Engine Ranker and some with links built with an automated web 2.0 creator with a number of different indexing methods applied to the batches.
To ensure I have a fair benchmark to compare the results of these various tests to I have a control group of URLs set aside that were made in the exact same batch as all of the other URLs that I leave alone to do as they please.
Most people agree that web 2.0 platforms are a higher quality of domain than the majority of links SER is able to produce and in theory, they are crawled by Google more often than the domains in the SER batches. For this reason, I will be using the control batch of URLs from my web 2.0 URLs as a “natural indexing” batch as it kills two birds with one stone.
I will be comparing the results of this natural indexing batch to the results of three other URL batches. The first one will be the URLs of the best-performing premium indexing service batch using web 2.0 URLs built in the exact same blast as the natural indexing URLs.
The second will be a batch of web 2.0 URLs created in the same blast as the other two batches as a tier one using blog comments, image comments and guestbook links built with GSA Search Engine Ranker as a tier two indexing method with their projects set up as I explain in this post. The final batch will be URLs from a new high-quality money site domain I plan to build with some spare content I have laying around that will also be submitted to an indexing service.
All test URLs batches have been live for two weeks at the time of writing with the URLs from the money site having been online ten days. Due to link loss, the test batches using URLs from web 2.0s will have their links alive checked before being index checked to make sure deleted URLs are not having an effect on the results.
Time For A Prediction
From previous experience, I believe the money site URLs will index at a much higher rate in the same time frame as their domain is fresh and clean. The content is manually hand written, unique, high-quality wrote by one of my writers. The pages have at least one image added to them as well as a YouTube video embed with little to no grammatical errors.
I believe the second and third most successful batches of URLs will be the web 2.0 batch that has either been submitted to a premium indexing service or the one using GSA SER as a tier two to index the links. The two URL batches are actually part of a thirty-day case study to find out which option of the two is better for getting links indexed so I have no idea what batch will come out on top between the two. I Predict the natural indexing batch of URLs will come in last place with a minimal index rate if they have any at all.
The Results Are In
Natural Indexing URL Batch
Web 2.0 With Premium Indexer Submission Batch
Web 2.0 With GSA Search Engine Ranker Links
Money Site URL Batch
As you can see from the screenshots above the results are as follows.
- Natural Indexing – 43 out of 2155 URLs indexed (2 percent).
- Web 2 using an Indexing Service – 1537 out of 2342 indexed (66 percent).
- Web 2 using GSA SER – 867 out of 2163 indexed (41 percent).
- Money Site URLs – 63 out of 63 indexed (100 percent).
What I Make Of It
As you can see from the results my predictions were correct and so far it looks as though using an indexing service is now better than building tiers to the links with GSA Search Engine Ranker. I know that the money site URL batch is only 63 targets where as the others all have over 2000 but I feel that the 100 percent index rate is enough to get my point across.
I hope this post helps clear up the issue of natural indexing for some readers as having only 2% of the links you build index is not going to help you with ranking your money sites in the slightest. There are so many snake oil sales men out there with their own indexing services that don’t actually do anything so it is critical that you manually check the indexing rates of the services you are paying for!