I don’t know a single person in this game who doesn’t use a search engine ranker tracker of some sort and like many when I first started to dabble in search engine optimization I just signed up to whatever rank tracker people were recommending at the time on the various forums out there. The prices for that rank tracker are shown in the screenshot below.
As you can see I had the ability to track 200 keywords a day for $29.97, after being signed up to the tool for a few month I did have another look at some of their competition and all packages seemed to be priced about the same so I just stuck with them for years.
That was until a friend introduced me to SERPLab, now let me quickly say that they do not currently have an affiliate program and I am not being paid so write this post, I am simply doing it in an attempt to help as many of my readers as possible.
What’s So Special About SERPLab?
Well, they have a free account option that lets their users track 150 keywords while still providing the free accounts with the same data available to a premium user that I will cover below.
As you can see from the screenshot above, the SERPLab main dashboard offers users a range of information about their projects once they have set their projects up. Moving left to right we have the number of the project so you are able to sort your projects by age order if you wish. Next, we have the project name and domain the project is tracking that I have blacked out to keep those test sites safe. Then we have the region of Google you are tracking, then your keyword breakdown that I will cover in a little later in the post. Next, we have the frequency of checks for that particular project, as you can see I currently have some of
Next, we have the frequency of checks for that particular project, as you can see I currently have some projects set to every six hours as I am testing something that results in rapid changes to search engine ranking positions so I want the projects checked more often to gather more data on the effects of the method but there are a range of frequency options available.
After that, we have the date and time the last check for the group was completed and then a number of actions for the group such as delete, edit, and tag.
As you can see in the screenshot above SERPLab use a color-coded system to display information on their dashboard and a friend had to clear this up for me as I couldn’t see anything explaining it on their website. Essentially the first number, in this case 78 represents the total number of keywords in the projects. It will either be Green to show a majority increase for the project, Black to show no movement for the project or Red to show a majority decrease for the project.
The next number, in this case, the 31 is the total number of keywords tracked in that project that have an increase to their search engine rank position. The next number, in this case, 24 is the number of keywords that have not changed in their ranking since the last check and the final number is the total number of keywords that have decreased in the project.
If the user clicks on one of the projects then they are then presented with the information in the screenshot above. Across the top we have some quick view statistics such as the average position for all keywords in the project, the number of improved keywords followed by the number of keywords in a number of top xx breakdowns ranging from top 3 to top 100.
Looking below that we have the projects keyword level data, as you can see we have various information available such as the keyword being tracked that I have blacked out to protect the domain, the keywords change since the last check, the latest (current) rank, the best rank ever tracked for the keyword, the first position the keyword was ever tracked at followed by either a red thumbs-down for overall drop, a green thumbs up for overall gain or nothing for no change.
Then we have the search volume for the keyword, the number to the left of the slash is the search volume for the variation of Google you are using with Google.com being classed as the US version of the site, the number to the right of the slash is the global search volume for the keyword, then the URL the project found for the tracked domain for the keyword and finally the same options as already covered.
If the user clicks on a keyword they are then presented with the information in the screenshot below.
Although I have blacked it out to protect the keyword you will be shown the top 10 domains for that keyword on the last check, I have no idea what the “previous results” column means as its numbers don’t seem to correlate to anything else. If you click the “View Full Keyword Details” option the Red arrow is pointing to then you will be shown a graph of how the keywords historical data as shown in the screenshot below.
You can sort your historical keyword data for the past day, the past week, the past month or display all historical data for the keyword logged with their service.
In addition to this, you can also add notes to your trackers. For example, you may add a note saying “Increased contextual articles to 50 submissions per day” to your keyword notes and then SERPLab will display your note over the top of your graph displayed as little golden notebook page as shown in the screenshot below. This makes it easier for the user to notice any changes to their search positions as a result of the changes their note represents.
Are You Sure This Is Free?
SERPLab add “bots” to your account rather than packages along with their capacity and payment type, as you can see in the screenshot above my WALL-E bot has a capacity of 150 searched and its payment type is free. This is the free bot available to anyone.
Due to scaling up my sites again I require additional search capacity so at the time of writing I pay $4.99 for the bender bot shown in the screenshot below that has a capacity of an additional 600 keyword searches per month. If I had stayed with my original rank tracker I would be paying over $50 per month for that same capacity.
Wrapping It Up
I hope this post helps some of you guys out as if I had known about SERPLab back when I first started I would have saved a few hundred dollars on other services with less capacity before being introduced to SERPLab a few month back and when you are first starting out that extra $10-$30 a month can be put to use elsewhere!